Press "Enter" to skip to content

Google pulls the plug on Optimize

Google’s Optimize and Optimize 360 ​​website testing and analytics tools will no longer be available after September 30, 2023. Customer customizations and experiments in Optimize and Optimize 360 ​​can continue to run until September 30, but anyone still active on that date will end, the company said.

In a newsletter published on January 20, Google said it remains committed to enabling businesses of all sizes to improve user experiences and is investing in A/B testing in Google Analytics 4. Introduced on July 31, 2019, Google Analytics 4 is an analysis service to measure interaction and traffic on websites.

Google encourages customers to download all historical data from their Optimize user interface. To download historical data, customers can use the Export Your Optimize Report Data link. To access your raw historical data, use the Google Analytics Data API.

Anyone who extends or renews their Google Analytics 360 (Universal Analytics) contracts in the first half of 2023 will be able to renew Optimize 360 ​​contracts with service dates ending on or before September 30. Those with signed Google Analytics 4 contracts cannot sign Optimize 360 ​​contracts but can access Optimize through the integration with Google Analytics 4 until the expiration date.

All Optimize 360 ​​orders already received that end after the September 30 expiration date will be reviewed as of this date.

Copyright © 2023 IDG Communications, Inc.

Also Read:  Data Workshops for Ukraine: Learn a skill and support a cause

Be First to Comment

Leave a Reply

Your email address will not be published. Required fields are marked *