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Google previews generative AI features for Workspace users, developers

Computer giant Google announced today that it will release previews of three new AI features, including AI composition for Google Workspace, prototyping and coding for developers through PaLM and MakerSuite, and validated models for its Vertex AI service.

Workspace features are currently focused on Docs and Gmail. Users can use Google’s AI to rewrite emails in a particular style or tone, or even generate documents out of thin air. Simply asking the system to “generate a sales pitch” or something similar will create a simple document that users can edit to suit their needs. AI can also help reword documents to fit a more formal tone, or shorten them to keep them short, and so on.

According to Gartner vice president Sid Nag, this functionality builds on features that Google has had for some time.

“They’ve had intelligent composition forever, that’s all part of the capability of the language model,” he said. “Now they are taking it to the next level where they are applying the generative AI functionality on top of it.”

PaLM API allows connection to large language models

The other two main announcements are more focused on developers and business users: the first is a PaLM API which, according to the company’s official blog, is designed as an easy entry point to use Google’s great language models for anything from content generation and chat to more general purpose analytics. That API works in conjunction with a tool called MakerSuite, which can be used to create sample code for developers.

“Essentially, it allows you to rapidly prototype ideas for rapid engineering and tuning of custom models,” Nag said.

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The last major piece announced by Google today is new functionality for Vertex AI, which is intended to enable businesses to use Google’s own technology to build and customize their own AI applications. The Generative AI App Builder allows users to use pre-built templates to automatically generate bots, custom search engines and even digital assistants very quickly, while the generative AI support coming to Vertex allows them to build and customize in a more granular.

“Google’s preview launch of its generative AI offerings is a significant step in advancing the Vertex platform,” said Rowan Curran, an analyst at Forrester. “The AI/ML platform market is moving quickly to embrace generative AI capabilities, and the functionality announced by Google is similar to what we’ve seen from the other major players in the space.”

Google said it will make the new capabilities available to “trusted testers” throughout the year before releasing them publicly.

Copyright © 2023 IDG Communications, Inc.

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